The Story
Welcome to Natural Sagas!
My name is Satu and I am the founder of Natural Sagas. In 2024, after many years in a corporate world, I decided to end my career and try my wings at something else. I had the urge to create something by myself, something that would be useful and needed and something that I could feel proud of.
Sustainability and news about the climate crisis had not gone unseen either and I have been reading and learning about the topic a lot. So much so that in September 2024 I will start a Master Program in Leadership for Sustainability (btw, if you are looking for a real eye opener, read the book by George Monbiot, How did we get into this mess). What I can do myself towards a greener future, is to first make sustainable choices at home and then advocate those choices to others.
The idea of Natural Sagas came from realizing that there isn't really a good outlet for sustainable cleaning products and household items. Sure there are many companies promoting natural and eco-friendly beauty products, and sometimes you might see categories within cleaning or food storage. But those categories always seem as an afterthought. So far I haven't found a store that only focuses on sustainable homes.
I saw the opportunity to specialize in sustainable household products and so Natural Sagas was born. I believe that with Natural Sagas I can enable others to make great choices in their homes and to enable others to become advocates themselves
Fun fact, Satu in Finnish translates to Saga in Swedish, hence the name of the company.